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UA Interactive Vending Machine

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Go beyond sampling, create real customer experiences

CREDITS

  • Year :2015
  • Brand :Under Armour
  • Agency : CAA
  • Location :

    Boston

The story behind

Timecode Lab was asked to create a special "vending machine" to welcome travelers arriving at Boston’s Logan International Airport during the 2015 Boston marathon.

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What we used

We used Microsoft Kinect along with a transparent LCD screen to create engaging interactions. This machine didn't sell anything but instead rewarded travelers with awesome Under Armour gear. The interactive vending machine is a new innovative way of handing out samples to participants

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Technologies

  • Microsoft Kinect

    Participant motion tracking and gesture detection to trigger vending machine sequences

  • Custom electronics

    Electronic system with sensors and actuators to active vending machine mecanism