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OIKOS Gif Sticker Creator

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Creating value through relevant and meaningful brand activation

CREDITS

  • Year :2019
  • Brand :OIKOS / Danone
  • Agency : Timecode Lab
  • Location :

    Montreal

The story behind

For the second year in a row, OIKOS mandated Timecode Lab to create relevant field experience as part of its sponsorship of the Osheaga Music Festival. Following the huge success of the previous edition, we reinvented the OIKOS creative space and decided to play on the great trend of using Gif Stickers on social media by allowing festival-goers to create their own Sticker to be used at will on Instagram and Snapchat.

WHAT WE DID

Timecode Lab developped a creative space within Osheaga's grounds that allows festival-goers to transpose their experience by creative personalized content to reuse in the form of GIFs. Spectators are invited to create their own GIF in the dedicated booth, which is automatically generated by our web application. The participants then receive a link to a microsite, containing their GIF and a personnalized hashtag.

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Technologies

  • FFmpeg

    Scripted post-production system enabling the automatic creation of videos

  • Giphy

    Integration and connection with Giphy research platform used by Instagram

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An onsite experience designed to generate impressions

1

2600 Gif Sticker created

  • Thanks to our application specially designed for OIKOS
2

20000 comments on social media

  • Mainly on Instagram and Snapchat
3

30 million organic views

  • Being availabe on Instagram search engine, OIKOS branded Gif Stickers became extremely popular and easy to use