For the second year in a row, OIKOS mandated Timecode Lab to create relevant field experience as part of its sponsorship of the Osheaga Music Festival. Following the huge success of the previous edition, we reinvented the OIKOS creative space and decided to play on the great trend of using Gif Stickers on social media by allowing festival-goers to create their own Sticker to be used at will on Instagram and Snapchat.
Timecode Lab developped a creative space within Osheaga's grounds that allows festival-goers to transpose their experience by creative personalized content to reuse in the form of GIFs. Spectators are invited to create their own GIF in the dedicated booth, which is automatically generated by our web application. The participants then receive a link to a microsite, containing their GIF and a personnalized hashtag.
Scripted post-production system enabling the automatic creation of videos
Integration and connection with Giphy research platform used by Instagram