Traditional test-drives are complicated to operate due to logistics and traffic in crowded cities. But if going outside for the ride is not an option, how can a manufacturer engage participants in an experience with its products?
Timecode Lab's road coaster simulator transformed a real Camaro into an arcade video game featuring real driving sensations. At the end of their ride, participants received a personalized recap video of their performance and were able to share it on social media. Thrills guaranteed!
We used Unity game engine as the corner stone between the real Chevrolet and its virtual avatar
Motion sensors installed all around the Chevrolet allowing game control and retroaction commands