Desjardins Hologram

Year
2016
Brand
Desjardins
Agency
BOB
Location
Montreal

What we did

#custom-built

Timecode Lab added some magic to the launch of the new Desjardins MasterCard with the Holocode, a portable structure that creates a hologram. By approaching the structure, visitors could observe a magicien's gloves floating in space, making things appear and disappear. The contemplative installation used an optical effect to create a hologram, thus surprising passers-by with this new magic trick.

With the design of the installation of steel and tempered glass and the content creation, Timecode Lab has created a memorable experience for the launch of the new Desjardins MasterCard.

What we used

After Effect, Green Screen, Custom build