Chevrolet Race Simulator

Year
2013 / 2014
Brand
Chevrolet
Agency
McCann Canada
Location
TORONTO / VANCOUVER

What We Did

#custom-built #interactive #game

POSSIBLY THE BEST BRAND ACTIVATION IN THE AUTOMOTIVE INDUSTRY! TIMECODE LAB'S ROAD COASTER SIMULATOR TRANSFORMED A REAL CAMARO INTO AN ARCADE VIDEO GAME FEATURING REAL DRIVING SENSATIONS.

AT THE END OF THEIR RIDE, PARTICIPANTS RECEIVED A PERSONALIZED RECAP VIDEO OF THEIR PERFORMANCE AND WERE ABLE TO SHARE IT ON SOCIAL MEDIA.

THRILLS GUARANTEED

What we used

EUWP, Unity, Arduino, Raspberry Pie, Custom Electronics, MySQL