Alcatel Idol4 Video 360

Year
2016
Brand
Alcatel
Agency
CAA Experiential
Location
L.A. + 30 other cities

What we did

#ar-vr

In order to reunite Alcatel's fan with their inner rockstar, Timecode Lab offered the ultimate performer experience.

For Alcatel Idol 4 launch in North America, Timecode Lab was asked to create the first ever 360 videobooth. We gave people guitars, some good music and captured the experience using a 360 camera to create memorable and sharable videos.

The experience created by Timecode Lab also offered an automatized capture, stitching and addition of music to the video, ensuring a fast and simple processing and sharing of final video. To this end, we used the Ricoh Theta, controlled by a Python App that automatized capture, stitching and sharing of the video.

What we used

Ricoh Theta, Application Web, Python